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Brent Kitchens

Assistant Professor of Commerce; Associate Director, Center for Business Analytics
Information Technology

+1 434-924-3126
PDF icon Curriculum vitae (677.19 KB)
Ph.D., Information Systems and Operations Management, University of Florida
B.B.A., Management Information Systems, University of Mississippi
Areas of Expertise: 
Information systems
Business analytics
Text mining
Economics of information systems
Professional Activities: 

Professor Kitchens conducts research regarding the use of business analytics for examining firm value and competition, as well as for data-driven decision making. His research in this area includes projects related to measuring latent constructs through text and data mining, utilizing large-scale event studies to understand the value of firm business functions, evaluating the impact of electronic markets on local geographic competition, and determining factors related to customer churn in multichannel settings.

Before pursuing an academic career, Professor Kitchens worked for five years in the Risk Advisory Services practice at Ernst & Young LLP, serving large and small clients in many industries, including transportation, retail, health care, financial services, and manufacturing.