Irina V. Kozlenkova

Assistant Professor of Commerce

Irina Kozlenkova
+1 434-982-5623
PDF icon Curriculum vitae (47.26 KB)
Ph.D., Marketing, University of Missouri
MBA., University of Southern Indiana
M.S., Management, Oakland City University
B.S., Management, Oakland City University
Areas of Expertise: 
Marketing strategy
Healthcare marketing
Relationship marketing
Professional Activities: 

Professor Kozlenkova’s research interests lie at the intersection of marketing strategy and healthcare. Her research has been published in Journal of Marketing; Journal of Consumer Research; Journal of the Academy of Marketing Science; and Journal of Retailing, among others. Professor Kozlenkova has been actively engaged with the practitioner community, particularly in the healthcare domain, as a Research Fellow of the Center for Sales and Marketing Strategy at the University of Washington. She serves on the editorial board of Journal of the Academy of Marketing Science and reviews for several other journals. Professor Kozlenkova has taught courses in Marketing Strategy, Services Marketing, Marketing Management, and International Marketing at both undergraduate and graduate levels.

Selected Publications:

"Online Relationship Formation," Journal of Marketing, 2017 (with R.W. Palmatier, E. Fang, B. Xiao, and M. Huang).

"To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing Products," Journal of Consumer Research, 2017 (with D. Marinova, L. Cuttler, and J.B. Silvers).

"The Role of Marketing Channels in Supply Chain Management," Journal of Retailing, 2015 (with T.G. Hult, D.J. Lund, J. Mena, and P. Kekec).

"Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives," Journal of the Academy of Marketing Science, 2015 (with J.-Y. Lee, and R.W. Palmatier).

"Resource-Based Theory in Marketing," Journal of the Academy of Marketing Science, 2014 (with S. Samaha and R.W. Palmatier).

Recent news about Irina V. Kozlenkova:
How important is marketing during the earliest phase of a customer’s relationship with a firm? McIntire Professor Irina Kozlenkova recently explored the question in “Multichannel Customer Onboarding,” part of the Marketing Science Institute (MSI) Working Paper Series. Read more
As part of a select list of the best young marketing academics in the world, McIntire Marketing Professors Derick Davis and Irina Kozlenkova have been named 2019 Young Scholars by the Marketing Science Institute. Read more