Professor Li’s research interests relate to machine learning and big data analytics, with applications in information extraction, text mining, social media, search and relevance, and recommender systems. Before joining the McIntire School, she was a Scientist at Microsoft, where she proposed and implemented several large-scale machine learning solutions for numerous Microsoft products such as Xbox One, Windows 8 Search Charm, Windows Phone App Store, Cortana, and Bing Entity Search.
Professor Li has presented her work at several national and international conferences, top IT companies, and leading business schools. While pursuing her Ph.D., she taught several courses pertaining to data mining and business analytics, and received a teaching award for her "Business Intelligence" course at the Leeds School of Business. She is a member of the Association for Information Systems and the IEEE (Institute of Electrical and Electronics Engineers).
Selected Working Papers: