David Glen Mick

Robert Hill Carter Professor of Commerce

David Mick
+1 434-924-3442
Ph.D., Marketing, Indiana University
M.H.A., Health Care Administration, Indiana University Medical School
M.A., English, University of Texas
B.A., English and Philosophy, Indiana University
Areas of Expertise: 
Consumer behavior
Wisdom and consumer well-being
Symbolism and advertising
Consumer motivations
Professional Activities: 
Professor Mick's areas of expertise include consumer behavior and research, advertising, gift giving, the nature and effects of technological products, consumer satisfaction, consumer wisdom, managerial wisdom, and quality of life.
Professor Mick’s research has appeared in Journal of Consumer ResearchJournal of MarketingHarvard Business Review;International Journal of Research in MarketingJournal of Business EthicsJournal of Consumer PsychologyJournal of Public Policy and MarketingJournal of RetailingJournal of Business Research; and Semiotica. He has also published numerous book chapters and conference papers, and has co-edited four books. His latest edited book includes more than 30 chapters by international experts focusing on consumer research and quality of life (Transformative Consumer Research for Personal and Collective Well-Being, 2011, Taylor & Francis). One of his early journal publications on meaning and semiotics in consumer behavior was named best article in Journal of Consumer Research for 1986-1988, and his 1999 Journal of Marketing article on consumer satisfaction received the Maynard Award for best article that year. Three of his other articles have also received national awards. He has been invited to conduct research seminars at leading universities and business schools worldwide, including Oxford University, London Business School, Trinity College (Dublin, Ireland), Erasmus University (the Netherlands), the Stockholm School of Economics, Harvard Business School, Stanford University, Columbia University, and the Wharton School (the University of Pennsylvania). He is a prior editor of Journal of Consumer Research, past president (2005) of the Association for Consumer Research, and a fellow of the Society for Consumer Psychology. He currently serves on the editorial review boards for Journal of Consumer ResearchJournal of Consumer PsychologyJournal of Research for Consumers; and Journal of Public Policy and Marketing. Professor Mick has previously served on the faculties of Indiana University, the University of Florida, the University of Wisconsin, Copenhagen Business School, Dublin City University, and the University of Sydney. He is also a past recipient of teaching excellence awards at Indiana and Florida.

Selected Publications:

“The Effects of Religion on Consumer Behavior: A Conceptual Framework and Research Agenda,” Journal of Consumer Psychology, forthcoming 2016 (with D. Mathras, A. B. Cohen, and N. Mandel).

Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick, S. Pettigrew, C. Pechmann, and J. L. Ozanne (eds.), Taylor & Francis/Routledge, 2012.

"Origins, Qualities, and Envisionments of Transformative Consumer Research," Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick et al. (eds.), Taylor & Francis/Routledge, 2012 (with S. Pettigrew, C. Pechmann, and J. L. Ozanne).

"Can Consumers Be Wise? Aristotle Speaks to the 21st Century," Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick et al. (eds.), Taylor & Francis/Routledge, 2012 (with B. Schwartz).

"A Systematic Self-Observation Study of Consumers' Conceptions of Practical Wisdom in Everyday Purchase Events," Journal of Business Research, 2012 (D. G. Mick, S. A. Spiller and A. J. Baglioni).

"Wisdom: Exploring the Pinnacle of Human Virtues as a Central Link from Micromarketing to Macromarketing," Journal of Macromarketing, 2009 (D. G. Mick, T. S. Bateman and R. J. Lutz).

"A Laboratory Study of the Effect of Verbal Rhetoric versus Repetition When Consumers Are Not Directed to Process Advertising," International Journal of Advertising, 2008 (with E. F. McQuarrie).

"Degrees of Freedom of Will: An Essential Endless Question in Consumer Behavior," Journal of Consumer Psychology, 2008.

Recent news about David Glen Mick:
“For fast-acting relief, try slowing down.” So said comic Lily Tomlin many years ago. Now that that we live in a world in which disruptive technologies are celebrated and non-stop digital pings from multiple devices are the norm, slowing down—taking... Read more
In a Jan. 9, 2015, article titled “5 Tips for Using Unwanted Gift Cards,” published on consumer-credit watchdog site CardHub, McIntire Marketing Professor David Mick suggests that consumers donate unwanted gift cards to charitable organizations. "I’m not sure consumers have... Read more