David Glen Mick

Robert Hill Carter Professor of Commerce

David Mick
+1 434-924-3442
Ph.D., Marketing, Indiana University
M.H.A., Health Care Administration, Indiana University Medical School
M.A., English, University of Texas
B.A., English and Philosophy, Indiana University
Areas of Expertise: 
Marketing and consumer research
Executive leadership and corporate responsibilities
Wisdom and well-being
Eastern philosophy (especially Buddhism) and contemplative practices
Professional Activities: 
Professor Mick's areas of research and managerial pragmatics broadly include consumer behavior, the rhetoric of advertising, the paradoxical nature of technological products, relationship theory in consumer marketing, theories and consequences of materialism, consumer (dis)satisfaction, consumer and executive wisdom, quality of life, Buddhist psychology, and mindfulness.

Professor Mick’s research has appeared in Journal of Consumer ResearchJournal of MarketingJournal of Consumer PsychologyHarvard Business Review; International Journal of Research in MarketingInternational Journal of Advertising; Journal of Business EthicsJournal of Public Policy and MarketingJournal of RetailingJournal of Business Research; Research Design Quarterly; Educational and Psychological Measurement; and Semiotica. He has also published numerous book chapters and conference papers and has co-edited four books. His last edited book includes more than 30 chapters by international experts focusing on consumer research and quality of life (Transformative Consumer Research for Personal and Collective Well-Being, 2012, Taylor & Francis).  Professor Mick is a founder of the movement known as transformative consumer research, a basis for the 2012 book, at the Association for Consumer Research: http://www.acrwebsite.org/web/tcr/transformative-consumer-research.aspx.

Among his journal publications, one of Professor Mick’s that focused on meaning and semiotics in consumer behavior was named best article in Journal of Consumer Research for 1986-1988, and his 1999 Journal of Marketing article on consumer satisfaction received the Maynard Award for best article that year. He has been invited to conduct research seminars at leading universities and business schools worldwide, including Oxford University, London Business School, Trinity College (Dublin, Ireland), Erasmus University (the Netherlands), the Stockholm School of Economics, Harvard Business School, Stanford University, Columbia University, and the Wharton School (the University of Pennsylvania). He is a prior associate editor and chief editor of Journal of Consumer Research (1997-2003), past president of the Association for Consumer Research (2005), and an elected fellow in the Society for Consumer Psychology. He is currently appointed as a special editor at Journal of Consumer Research and serves on the editorial review boards of Journal of Consumer Psychology; Journal of Research for Consumers; and Journal of Public Policy and Marketing. Professor Mick has previously served on the faculties of Indiana University, the University of Florida, the University of Wisconsin, Copenhagen Business School, Dublin City University, and the University of Sydney. He is also the recipient of the Distinguished Alumnus Award at the Indiana University Kelley School of Business’ Marketing Department (2014) and of teaching excellence awards at Indiana University and the University of Florida.

In current service to UVA, Professor Mick is the chairperson of the Appointment, Reappointment, Promotion, and Tenure Committee at the McIntire School of Commerce. He is also a member of the Directorate for the UVA Contemplative Sciences Center: http://www.uvacontemplation.org/.

Selected Publications:

“Consumer Wisdom:  A Theoretical Foundation of Five Integrated Facets,” Journal of Consumer Psychology, forthcoming 2018 (with M. G. Luchs).

“Buddhist Psychology: Selected Insights, Benefits, and Research Agenda for Consumer Psychology,” Journal of Consumer Psychology, 2017.

“The Effects of Religion on Consumer Behavior: A Conceptual Framework and Research Agenda,” Journal of Consumer Psychology, 2016 (with D. Mathras, A. B. Cohen, and N. Mandel).

“Mindfulness: The Transformative Potential for Consumer, Societal, and Environmental Well-Being,” Journal of Public Policy and Marketing, 2016 (with several co-authors).

Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick, S. Pettigrew, C. Pechmann, and J. L. Ozanne (eds.), Taylor & Francis/Routledge, 2012.

"Origins, Qualities, and Envisionments of Transformative Consumer Research," Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick et al. (eds.), Taylor & Francis/Routledge, 2012 (with S. Pettigrew, C. Pechmann, and J. L. Ozanne).

"Can Consumers Be Wise? Aristotle Speaks to the 21st Century," Transformative Consumer Research for Personal and Collective Well-Being, D. G. Mick et al. (eds.), Taylor & Francis/Routledge, 2012 (with B. Schwartz).

Recent news about David Glen Mick:
When McIntire students enter the workforce, they come to their new positions primed to thrive. Prepared with a real-world knowledge, they are essentially assured to prosper in whatever employment avenue they choose to pursue. And while the expert teachings of... Read more
Marketing Professor David Mick was recently appointed as the inaugural Special Guest Editor of Journal of Consumer Research , published by Oxford University and widely regarded as the leading international publication outlet for consumer behavior scholarship. The new position and... Read more
“For fast-acting relief, try slowing down.” So said comic Lily Tomlin many years ago. Now that that we live in a world in which disruptive technologies are celebrated and non-stop digital pings from multiple devices are the norm, slowing down—taking... Read more
In a Jan. 9, 2015, article titled “5 Tips for Using Unwanted Gift Cards,” published on consumer-credit watchdog site CardHub, McIntire Marketing Professor David Mick suggests that consumers donate unwanted gift cards to charitable organizations. "I’m not sure consumers have... Read more