Professor Montgomery's research focuses on issues related to consumer behavior and judgment and decision making. In particular, she studies consumer memory and how consumers evaluate experiences over time. Her research also examines consumer commitment to brands and the effects of imagery in advertisements on consumer behavior. She recently began investigating issues related to financial literacy and decision making.
Professor Montgomery joined the McIntire School faculty in 2013. Previously, she was an Assistant Professor of Marketing at the Mason School of Business at The College of William & Mary, where she taught Principles of Marketing and Consumer Behavior. While there, she was the recipient of a teaching excellence award. Prior to her graduate work at The Ohio State University, Professor Montgomery was also employed as a merchandiser at Abercrombie & Fitch Co. Her research has appeared in Journal of Consumer Research; Journal of Advertising; and Journal of Consumer Psychology.