Professor Montgomery's research focuses on issues related to consumer information processing. She aims to understand how the context in which information is obtained impacts how consumers integrate information into their evaluations of brands and organizations. In particular, she studies the implications that the evolving business environment has on consumer engagement with brands and receptivity to organizational communication strategies. Her research has appeared in Journal of Consumer Research; Journal of Applied Psychology; Journal of Personality and Social Psychology; and Journal of Consumer Psychology.
Professor Montgomery currently teaches undergraduate- and graduate-level courses on digital marketing and analytics. She previously taught "Consumer Behavior" and "Principles of Marketing" at the McIntire School of Commerce, College of William & Mary, and The Ohio State University. Prior to pursuing a career in academia, Professor Montgomery was employed as a merchandiser at Abercrombie & Fitch Co. corporate headquarters in Columbus, Ohio.