Professor Allred's research focuses on issues related to consumer lay beliefs. He aims to understand why people hold specific beliefs, what can influence those beliefs to change, and how specific beliefs change our behaviors and decision-making. In particular, he studies conspiracy theories and how we can mitigate their influence on society. Secondarily, he studies how our beliefs influence sustainable consumption. His research has appeared in Journal of Consumer Research.

Professor Allred currently teaches undergraduate-level courses on principles of marketing. He previously taught Consumer Behavior and International Marketing at Texas Tech University and Penn State University.