Richard G. Netemeyer

Ralph A. Beeton Professor of Free Enterprise; Area Coordinator—Marketing

Richard G. Netemeyer
+1 434-924-3388
PDF icon Curriculum vitae (220.98 KB)
Ph.D., Marketing, University of South Carolina
M.B.A., Southern Illinois University at Edwardsville
B.S., Recreation, Southern Illinois University at Edwardsville
Areas of Expertise: 
Survey research methods
Consumer behavior
Measurement and metrics
Public policy and social issues
Professional Activities: 

Professor Netemeyer is the Ralph A. Beeton Professor of Free Enterprise at the McIntire School of Commerce. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. Professor Netemeyer’s substantive research interests include consumer and organizational behavior, public policy and social issues, health/maladaptive behaviors, and customer attitudes and beliefs as they relate to a firm’s financial outcomes. He is currently researching topics relating to financial literacy and smoking cessation. His methodological expertise includes structural equation modeling, hierarchical linear modeling, measurement and psychometrics, and survey research methodologies. His research has appeared in Journal of Consumer ResearchJournal of Marketing ResearchJournal of MarketingJournal of Applied Psychology; OBHDPMarketing ScienceAmerican Journal of Public Health;American Journal of Psychiatry; and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer ResearchJournal of Marketing; and Journal of Public Policy & Marketing.

Selected Publications:

"How Am I Doing?: Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being," Journal of Consumer Research, 2018 (with D. Warmath, D. Fernandes, and J. G. Lynch).

"Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations," Journal of the Academy of Marketing Science, 2018 (with C. Newman, C. Andrews, and S. Burton).

“Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking and Secondhand Smoke Beliefs,” Journal of Public Policy & Marketing, 2016 (with S. Burton, C. Andrews, and J. Kees).

“Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the U.S. and European Union,” Tobacco Control, 2016. (with C. Andrews, S. Burton, and J. Kees).

“The Role of Social Marketing Campaigns in Preventing and Reducing Substance Abuse,” Handbook of Persuasion and Social Marketing, Vol. 3, D. Stewart (ed.), 2015 (with J. Craig Andrews).

“The Legal High: Factors Affecting Adolescent Prescription Drug Abuse,” Journal of Public Policy & Marketing, 2015 (with S. Burton, B. Delaney, and G. Hijjawi).

“Financial Literacy, Financial Education and Downstream Financial Behaviors,” Management Science, 2014 (with D. Fernandes and J. Lynch Jr.).

"How Graphic Visual Health Warnings Affect Adolescent and Young Adult Smokers’ Thoughts of Quitting," Journal of Marketing Research, 2014 (with C. Andrews, J. Kees, and S. Burton).

Recent news about Richard G. Netemeyer:
Do we think that automation will ruin our lives—or make it much easier? A recent study by the McIntire School’s Center for Business Analytics and Ipsos Public Affairs probed consumer and workplace perspectives of automation that ranged from online banking... Read more
A lineup of expert panelists and more than 25 leading industry partners were on hand Sept. 1 to provide students with insights on state-of-the-art data practices for the 2017 edition of the Analytics Colloquium at the McIntire ­School of Commerce... Read more