Professor Netemeyer is the Ralph A. Beeton Professor of Free Enterprise at the McIntire School of Commerce. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. Professor Netemeyer’s substantive research interests include consumer and organizational behavior, public policy and social issues, health/maladaptive behaviors, and customer attitudes and beliefs as they relate to a firm’s financial outcomes. He is currently researching topics relating to financial literacy and smoking cessation. His methodological expertise includes structural equation modeling, hierarchical linear modeling, measurement and psychometrics, and survey research methodologies. His research has appeared in Journal of Consumer Research; Journal of Marketing Research; Journal of Marketing; Journal of Applied Psychology; OBHDP; Marketing Science; American Journal of Public Health;American Journal of Psychiatry; and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer Research; Journal of Marketing; and Journal of Public Policy & Marketing.
Richard G. Netemeyer
"Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations," Journal of the Academy of Marketing Science, 2018 (with C. Newman, C. Andrews, and S. Burton).
"How Am I Doing?: Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being," Journal of Consumer Research, 2018 (with D. Warmath, D. Fernandes, and J. G. Lynch).
“Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking and Secondhand Smoke Beliefs,” Journal of Public Policy & Marketing, 2016 (with S. Burton, C. Andrews, and J. Kees).
“Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the U.S. and European Union,” Tobacco Control, 2016. (with C. Andrews, S. Burton, and J. Kees).
“The Role of Social Marketing Campaigns in Preventing and Reducing Substance Abuse,” Handbook of Persuasion and Social Marketing, Vol. 3, D. Stewart (ed.), 2015 (with J. Craig Andrews).
“The Legal High: Factors Affecting Adolescent Prescription Drug Abuse,” Journal of Public Policy & Marketing, 2015 (with S. Burton, B. Delaney, and G. Hijjawi).
“Financial Literacy, Financial Education and Downstream Financial Behaviors,” Management Science, 2014 (with D. Fernandes and J. Lynch Jr.).
"How Graphic Visual Health Warnings Affect Adolescent and Young Adult Smokers’ Thoughts of Quitting," Journal of Marketing Research, 2014 (with C. Andrews, J. Kees, and S. Burton).