Richard G. Netemeyer

Ralph A. Beeton Professor of Free Enterprise; Area Coordinator—Marketing
Marketing

Richard G. Netemeyer
+1 434-924-3388
Office: 
206
PDF icon Curriculum vitae (220.98 KB)
Education: 
Ph.D., Marketing, University of South Carolina
M.B.A., Southern Illinois University at Edwardsville
B.S., Recreation, Southern Illinois University at Edwardsville
Areas of Expertise: 
Marketing
Survey research methods
Consumer behavior
Measurement and metrics
Public policy and social issues
Professional Activities: 

Professor Netemeyer is the Ralph A. Beeton Professor of Free Enterprise at the McIntire School of Commerce. He received his Ph.D. in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. Professor Netemeyer’s substantive research interests include consumer and organizational behavior, public policy and social issues, health/maladaptive behaviors, and customer attitudes and beliefs as they relate to a firm’s financial outcomes. He is currently researching topics relating to financial literacy and smoking cessation. His methodological expertise includes structural equation modeling, hierarchical linear modeling, measurement and psychometrics, and survey research methodologies. His research has appeared in Journal of Consumer ResearchJournal of Marketing ResearchJournal of MarketingJournal of Applied Psychology; OBHDPMarketing ScienceAmerican Journal of Public Health;American Journal of Psychiatry; and others. He is a co-author of two textbooks pertaining to measurement and psychometrics, and is a member of the editorial review boards of Journal of Consumer ResearchJournal of Marketing; and Journal of Public Policy & Marketing.

Selected Publications:

“Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking and Secondhand Smoke Beliefs,” Journal of Public Policy & Marketing, 2016 (with S. Burton, C. Andrews, and J. Kees).

“Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the U.S. and European Union,” Tobacco Control, 2016. (with C. Andrews, S. Burton, and J. Kees).

“The Role of Social Marketing Campaigns in Preventing and Reducing Substance Abuse,” Handbook of Persuasion and Social Marketing, Vol. 3, D. Stewart (ed.), 2015 (with J. Craig Andrews).

“The Legal High: Factors Affecting Adolescent Prescription Drug Abuse,” Journal of Public Policy & Marketing, 2015 (with S. Burton, B. Delaney, and G. Hijjawi).

“Financial Literacy, Financial Education and Downstream Financial Behaviors,” Management Science, 2014 (with D. Fernandes and J. Lynch Jr.).

"How Graphic Visual Health Warnings Affect Adolescent and Young Adult Smokers’ Thoughts of Quitting," Journal of Marketing Research, 2014 (with C. Andrews, J. Kees, and S. Burton).

“Store Manager Performance and Satisfaction: Effects on Store Employee Performance and Satisfaction, Store Customer Satisfaction, and Store Customer Spending Growth,” Journal of Applied Psychology, 2010 (R. G. Netemeyer, J. G. Maxham and D. R. Lichtenstein).

“The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance,” Marketing Science, 2008 (J.G. Maxham, R. G. Netemeyer and D. R. Lichtenstein). Lead article.

Recent news about Richard G. Netemeyer:
Do we think that automation will ruin our lives—or make it much easier? A recent study by the McIntire School’s Center for Business Analytics and Ipsos Public Affairs probed consumer and workplace perspectives of automation that ranged from online banking... Read more
A lineup of expert panelists and more than 25 leading industry partners were on hand Sept. 1 to provide students with insights on state-of-the-art data practices for the 2017 edition of the Analytics Colloquium at the McIntire ­School of Commerce... Read more