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Robert E. Patterson

Associate Professor, General Faculty; Communication Coordinator, M.S. in Commerce Program

Robert Patterson
+1 434-924-6169
Ph.D., Communication Studies, University of Nebraska-Lincoln
M.A., Communication, University of Oklahoma
B.A., Political Science and Speech Communication, Texas State University
Areas of Expertise: 
Analysis of public and organizational discourse
Rhetoric and culture
Corporate communication
Professional Activities: 

Professor Patterson has experiences in both academic and nonprofit corporation work. He teaches courses in McIntire's Management Communication Program. His professional experiences in academia have included teaching courses in corporate communication, rhetoric, rhetorical theory and criticism, campaigns, small-group problem solving, business and professional communication, and public speaking. Professor Patterson’s professional experiences in the nonprofit sector include nonprofit [501(c)(3)] executive management and leadership and postsecondary accreditation/compliance.

Professor Patterson’s teaching, professional, and scholarly interests include business and professional communication, persuasion, rhetorical and cultural theory, public speaking, great historical speeches, corporate communication, technical communication and writing, the analysis of public and organizational discourse, communication assessment, communication pedagogy, and executive leadership. He is active in professional societies exploring the study of communication knowledge and the application of communication skills.

Selected Publications:

The Essential Guide to Presentation Software, 2nd ed.,Bedford/St. Martin's Press, 2015 (with A. Bailey).

“P&G’s Chipso Magic: Stretching the Dollar and Making Life Easier in Depression-Era America,” We Are What We Sell: How Advertising Shapes American Life. . . And Always Has, D. Coombs and B. Batchelor (eds.), Praeger, 2014.

“Sinclair’s 'Dino' and Petroleum Advertising in the Infancy of the Interstate Highway System,” We Are What We Sell: How Advertising Shapes American Life. . . And Always Has, D. Coombs and B. Batchelor (eds.), Praeger, 2014.

“The 'Beer Summit' and What’s Brewing: Narratives, Networks, and Metaphors as Rhetorical Confinement in the Age of Obama," Communication Studies, 2011.

“The Genealogy of Social-Conservative Argumentation: Demonstrating the Family Resemblance among Three Influential Discourses,” Arguing Communication and Culture: Selected Papers (Vol. 2), G. T. Goodnight (ed.), National Communication Association, 2002 (with R. Lee).

Using Presentation Software in Public Speaking, Bedford/St. Martin's Press, 2000.

“The Environmental Rhetoric of 'Balance': A Case Study of Regulatory Discourse and Colonization of the Public,” Technical Communication, Deliberative Rhetoric, and Environmental Discourse: Connections and Directions, N. Coppola (ed.), Ablex Publishing, 2000 (with R. Lee).