Professor Gray conducts research that helps managers improve their company’s performance through a better understanding of the dynamic interactions between people, technologies, and competitive strategies. His research also uncovers the underlying mechanisms by which social media and other technologies impact individuals, communities, and society. His specific areas of expertise and research include:
- How organizational networks of collaboration improve performance and enhance innovation
- Collaborative impacts of social media that empower employees to interact in valuable new ways
- Strategic use of information technology to change how companies compete
- How the use of different technologies impacts important issues in society, such as political polarization
Professor Gray is a senior editor at MIS Quarterly and is a regular presenter at various national and international conferences. His award-winning research has been published in many leading academic and managerial outlets.