Professor Schuff’s research interests include user-generated content's impact on organizations and society, the application of information visualization to decision support, and self-service business intelligence. He has published over 60 refereed journal articles, book chapters, and conference proceedings. His work has appeared in MIS Quarterly, Decision Sciences, Decision Support Systems, Information & Management, Communications of the ACM, IEEE Computer, and Information Systems Journal. Professor Schuff’s teaching interests include digital transformation, process design and improvement, data analytics and visualization, and cloud-native application design.

Before earning his doctorate, David worked as a Consultant in the Philadelphia area, specializing in network administration and end-user support.