Professor Memmi’s research focuses on the psychology of consumer behavior. In particular, she studies the relationship between goal pursuit and personal resources (e.g., time, money, energy). Her work addresses questions such as the following: How do consumers anticipate and respond to conflict between multiple goals that compete for their resources? How do available resources influence goals? How can consumers manage limited resources to balance multiple goals? She is also interested in consumption habits and well-being. Her research has appeared in Journal of Consumer Research and Emotion.

Professor Memmi teaches undergraduate and graduate courses on marketing and brand management. Previously, she was an Assistant Professor of Marketing at the University of Louisville College of Business, where she taught undergraduate and graduate courses on Principles of Marketing, Equine Marketing, and Public Relations. Prior to her academic career, Professor Memmi was a leadership-level professional in marketing communications.