Professor Foutz’s research centers on digital media and entertainment, mobile location analytics and prosocial behavior. She analyzes big data by leveraging econometric, statistical, and machine learning methods.

Her research is published in books and leading journals, such as Journal of Marketing Research and Marketing Science. She teaches big data and marketing analytics, entertainment marketing, marketing management, and marketing models at the undergraduate, MBA, EMBA, and PhD levels. She has received various research, teaching, and service awards, including the Mallen Award for lifetime published scholarly contributions to motion picture industry studies and the University of Virginia All-University Teaching Award.