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Carl P. Zeithaml

F.S. Cornell Professor of Free Enterprise; Professor of Commerce
D.B.A., Strategic Management, University of Maryland
M.B.A., Health and Hospital Administration, University of Florida
B.A., Economics, University of Notre Dame
Areas of Expertise: 
Strategic management
Global strategy
Knowledge-based sources of competitive advantage
Corporate political activity
Organizational transformation
Professional Activities: 

Dean of the McIntire School from 1997 to 2020, Carl Zeithaml specializes in the field of strategic management, with an emphasis on global and competitive strategy. He conducts research on international expansion strategies, knowledge-based sources of competitive advantage, corporate political activity, strategic decision making, the strategic role of the board of directors, the implementation of acquisition and diversification strategies, and organizational transformation. He focuses much of his research agenda on global firms, high-technology industries, the energy industry, and the health care industry.

Professor Zeithaml has published his research in academic and professional journals and presented at numerous professional meetings. He co-authored several cases on global strategy issues as well as cases focused on firms in China and Southeast Asia. His recent publications include “Measuring Organizational Knowledge: A Conceptual and Methodological Framework,” in Strategic Management Journal; “Managing Organizational Competencies for Competitive Advantage: The Middle Management Edge,” in Academy of Management Executive; “Competencies and Firm Performance: Examining the Causal Ambiguity Paradox,” in Strategic Management Journal; “Garbage Cans and Advancing Hypercompetition: The Creation and Exploitation of New Capabilities and Strategic Flexibility in Two Regional Bell Operating Companies,” in Organization Science; and “The International Expansion Process of MNEs from Developing Countries: A Case Study of Thailand’s CP Group,” in Asia Pacific Journal of Management. Professor Zeithaml’s recent presentations at the Academy of Management national meetings include “Preserving and Transferring Knowledge-Based Resources during Post-Acquisition Implementation: A Study of High-Tech Acquisitions” and “A Resource-Based Approach to New Market Entry: An Empirical Study.”

Previously, he served on editorial boards and was active in professional associations. He received two teaching awards and several awards at the University, including the Raven Society Award. Professor Zeithaml was a regular participant in executive education programs, particularly for global firms and health care organizations, and he serves as a Director of Dollar Tree Inc.

Professor Zeithaml served as Dean of the McIntire School for 23 years, joining the School in 1997 after spending more than a decade at the Kenan-Flagler Business School of The University of North Carolina at Chapel Hill. Prior to UNC, he served on the faculties of Texas A&M University and the University of Maryland. During his five terms as Dean of the Commerce School, Professor Zeithaml led the implementation of McIntire’s strategy to achieve a position of global preeminence in business education. The McIntire School’s B.S. in Commerce Program and its M.S. programs in Accounting, Business Analytics, Commerce, Global Commerce, and the Management of Information Technology are consistently ranked among the top programs nationally. The McIntire School provides all students with opportunities to study at many of the best business schools in the world and to visit important global centers of commerce and industry.

Selected Publications:

“BTPN: Banking for the Bottom of the Pyramid in Indonesia (and Teaching Note),” 2013 (R. R. Nelson, C. Zeithaml and G. Bell). First-place winner in the 2013 NextBillion Case Writing Competition at the University of Michigan.

“The Integrated Core Experience (ICE): Concept, Planning, Implementation, and Outcomes,” Journal of the Academy of Business Education, 2004 (M. Atchison, L. Hamilton, W. Kehoe and C. Zeithaml).

"Measuring Organizational Knowledge: A Conceptual and Methodological Framework," Strategic Management Journal, 2003 (A. King and C. Zeithaml).

“Managers’ Perceptions of Hospital Capabilities: A Theoretical and Empirical Study,” Advances in Health Care Management, 2002 (A. King and C. Zeithaml).

“Managing Organizational Competencies for Competitive Advantage: The Middle-Management Edge,” Academy of Management Executive, 2001 (A. King, S. Fowler, and C. Zeithaml).

"Competencies and Firm Performance: Examining the Causal Ambiguity Paradox," Strategic Management Journal, 2000 (A. King and C. Zeithaml).

“The Intervening Hand: Contemporary International Expansion Processes of the Regional Bell Operating Companies,” Journal of Management Inquiry, 1999 (with A. Smith).

“The International Expansion Process of MNES from Developing Countries: A Case Study of Thailand's CP Group,” Asia Pacific Journal of Management, 1998 (with P. Pananond).