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PricewaterhouseCoopers Center for Innovation in Professional Services

During the past three decades, the professional services industry has experienced dramatic growth and change, especially in the accounting and consulting professions. Dynamics such as faster-paced, lower-margin work and substantial shifts in client needs have forced professional services firms to become increasingly innovative in how they leverage their top talent to deliver value-added, global client services in ways that are more efficient and effective than their competitors.

To address these challenges, the PricewaterhouseCoopers Center for Innovation in Professional Services emerged from the longstanding relationship between the McIntire School and PricewaterhouseCoopers, the world's largest professional services organization.


With PricewaterhouseCoopers' support and McIntire's commitment to academic excellence, the Center seeks to advance the collective knowledge of professional services in three integrated ways:

  • By sponsoring small, faculty-driven, student-centric programs throughout the academic year that are integrated into the McIntire curriculum, required for students, and open to all University members
  • By actively engaging students, faculty, and targeted practitioners interested in sharing ideas on best practices within professional services through these student-centric programs
  • By disseminating program outcomes and other relevant content to a broader audience

To achieve these objectives, the center typically grants planning and implementation awards for up to four faculty-designed programs throughout the academic year. Ranging from expert guest-speaker sessions to facilitated panel discussions, these programs are typically integrated into the McIntire curriculum and represent an outside-of-class learning experience for target students. Programs are often open not only to interested undergraduate and graduate McIntire students but also to faculty and other University students. In addition to sponsoring student-centric events, in 2008, the center also funded an “Audit Analytics” database aimed at supporting faculty research on audit-related and governance information of publicly traded companies in the United States.

Center Director
Associate Professor of Commerce - Accounting
Phone: 434-924-6356
Office Location: 376 ​