Cynthia Fraser

Associate Professor, General Faculty

Cynthia Fraser
+1 434-924-4921
Ph.D., Marketing and Econometrics, The Wharton School, University of Pennsylvania
B.A., Music, Conservatory, University of Missouri-Kansas City
Areas of Expertise: 
Quantitative analysis
Consumer behavior
Professional Activities: 

Professor Fraser has expertise in marketing strategy, modeling, quantitative analysis, applied economics, and international business. Her current research focuses on the impact of music (1) in marketing communications on customer perceptions, learning, and behaviors and (2) in retail environments on customer response and sales force effectiveness. Professor Fraser teaches “Quantitative Analysis” in the Integrated Core Experience.

Professor Fraser has presented her research at national conferences sponsored by the Operations Research Society of America/The Institute of Management Science and the American Marketing Association. She has published research in marketing and management journals, including Journal of Marketing; Journal of Consumer Research; Decision Science; Management Science; Journal of Applied Social Psychology; Journal of World Trade; Journal of Business Research; Journal of Advertising Research; and Industrial Marketing Management.

Selected Publications:

“Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall,” Psychology & Marketing, 2013.

Business Statistics for Competitive Advantage with Excel 2013: Basics, Model Building, Simulation, and Cases, Third Edition, Springer, 2013.