Today’s McIntire students are tomorrow’s leaders—and leaders need communication skills that are not only effective, but inspiring. Accordingly, the acquisition of outstanding business-writing and -speaking skills plays a critical role in our coursework, with written reports, presentations, and pitches carefully integrated into the curriculum. Students have the opportunity to further sharpen their communication skills by enrolling in specialized elective communication courses, taking part in writing and speaking workshops, mentoring others, and participating in a variety of communication competitions.
Management Communication in our academic programs:
Lindsay Rinder (McIntire '14) and Professor Trey Maxham discuss Management Communication:
Writing Tip: Start any writing task, large or small, by thinking about your audience. Who are they? What do they know about your topic? What do they want? How will they feel? How can you persuade them? (from Munter and Hamilton, Guide to Managerial Communication, 10th edition)