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Entrepreneurship Track

What Is a Track?

A track is a specialty area of study crossing over multiple concentration areas. Courses taken to satisfy track requirements can also be used to satisfy concentration requirements. Commerce students may complete up to two tracks if course scheduling allows this flexibility. Due to resources, the McIntire School cannot guarantee the fulfillment of tracks.


The purpose of the Entrepreneurship Track, like that of the Entrepreneurship Minor, is to prepare students to play crucial roles in the new venture community--whether as founders, investors, policy makers, technologists, general executives, or otherwise. Our hope is that via these new ventures, graduates will have a positive impact upon the world in which we live, thereby creating value of all kinds. Through case discussions, workshops, guest speakers, and team projects, the track's coursework provides an education in and experience with the tools, techniques, and transformations involved in the creations of value through new ventures (e.g., ideation and innovation, team building, product-market fit, venture viability and diligence, financial and social return, managing for growth and impact). The Entrepreneurship Track provides a select number of Commerce students with the unique opportunity to: explore the professional processes, concepts, communities, and tools that facilitate new-venture success; examine the sources of financing for a new venture; evaluate a start-up's ability to not only be financially sustainable, but also generate compelling financial and/or social returns; and apply these principles through practical application via new ventures and teams. The coursework includes lectures, case discussions, short-form pitches and long-form presentations, viability assessments, rapid prototyping exercises, guest speakers, and a venture acceleration laboratory.


The Entrepreneurship Track is open to Commerce students whose academic requirements allow them the flexibility to complete the required 12 credit hours. All interested students must successfully complete COMM 4680, two elective courses, and one Capstone course in order to complete the requirements of the Entrepreneurship Track.


Required Courses (6 credits)

COMM 4680 Entrepreneurship (fall or spring)
COMM 4681 Entrepreneurship Track Capstone (fall or spring, by application)

Students may substitute COMM 3230 Managing Innovation with Director approval.

Elective Courses (6 credits)

Entrepreneurship Track students are required to complete 6 credit hours from the following list of electives:

ARCH 3070 Foundations in Design Thinking
BME 3030 Design & Innovation
COMM 3200 Product and Project Management (fall/spring)
COMM 3230 Managing Innovation (fall/spring)
COMM 3420 Commercial Law II (fall/spring)
COMM 3790 Venture Capital and the Emerging Firm (spring)
COMM 4250 Digital Innovation (spring, 1.5-3 credits)
COMM 4251 Digital Safari (spring, 1.5 credits)
COMM 4330 Negotiating for Value (fall/spring)
COMM 4381 Developing & Managing Innovative Products (spring)
COMM 4529 GCI: Technology Innovation and Entrepreneurship in the Start-Up Nation: Israel
COMM 4589 GCI: Social Entrepreneurship in Small Island Developing States (spring break)
COMM 4620 Strategic Leadership (fall/spring)
EDLF 2050 What the innovators Do: Strategies to Transform the Lives of Youth
LPPS 3050 Introduction to Social Entrepreneurship (fall)
LPPS 4730 Impact Investing
LPPS 4735 Experiential Social Entrepreneurship
STS 2810 Introduction to Technology Entrepreneurship
STS 2850 Government and Entrepreneurship

For more information, please contact Professor Eric Martin (

The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record, found at the UVA University Registrar website, represent the official repository for academic program requirements.