Marketing involves all the issues surrounding bringing a product or service to the marketplace, informing customers of its existence, how to price it, and how to measure its success.
The Marketing curriculum intends to introduce the student to the role of marketing in business and nonprofit settings, and in society. Prepared with this background, our graduates are recruited by employers for roles in client relations, sales, advertising and promotion, brand management, distribution, international marketing, marketing research, marketing consulting, logistics, purchasing, product management, retailing, and sales.
We use case analyses, discussion groups, experiential exercises, research reports, seminars, field projects, lectures, outside speakers, and the Advertising and Marketing Association, together with national marketing/advertising competitions (the American Advertising Federation competition), for the basis of our curriculum.
Typical coursework includes classes such as:
- Marketing Research Techniques
- Consumer Behavior and Marketing Strategy
- Global Marketing
- Customer Analytics and Brand Strategy
- Digital Strategy & Analytics
- Advertising and Promotional Aspects of Marketing
- Integrated Marketing Communications Campaigns
- Advertising and Promotional Aspects of Marketing - Media Lab
- Integrated Marketing Communications Campaigns - Media Lab
- Developing & Managing Innovative Products
- Topics in Marketing: Business of Media
- Big Data Marketing Analytics
Course offerings are subject to change each semester.