McIntire’s innovative specialized business graduate degrees and its hallmark undergraduate program are designed to create a wealth of opportunities for students. Immersive, hands-on courses offer transformative educational experiences that provide immediate value. Our faculty-led programs provide key business skills and fluency in many business areas.
PwC Center for Innovation in Professional Services
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Faculty & Research
McIntire faculty inspire students to lead with integrity and purpose when confronting today’s grand challenges in business. Our bold and brilliant professors are also committed scholars who conduct cutting-edge research through seven active centers that serve as the School's nexus of collaboration and interdisciplinary exploration.
In addition to the lifelong benefits that come from an innovative McIntire business education, Commerce School students enjoy an enhanced UVA experience on Grounds and around the globe. From insightful student services that help connect you with your passion to specialized career support that provides real-world employment opportunities, there are countless ways to make the most of your present while investing in your future.
McIntire’s innovative specialized business graduate degrees and its hallmark undergraduate program are designed to create a wealth of opportunities for students. Immersive, hands-on courses offer transformative educational experiences that provide immediate value. Our faculty-led programs provide key business skills and fluency in many business areas.
PwC Center for Innovation in Professional Services
Back
Faculty & Research
McIntire faculty inspire students to lead with integrity and purpose when confronting today’s grand challenges in business. Our bold and brilliant professors are also committed scholars who conduct cutting-edge research through seven active centers that serve as the School's nexus of collaboration and interdisciplinary exploration.
In addition to the lifelong benefits that come from an innovative McIntire business education, Commerce School students enjoy an enhanced UVA experience on Grounds and around the globe. From insightful student services that help connect you with your passion to specialized career support that provides real-world employment opportunities, there are countless ways to make the most of your present while investing in your future.
Explore award-winning campaigns created by "Promo" students throughout the years.
2021: Tinder
First-place Districts | First-place Semifinals | First-place Nationals | Best Research Award | Best Presenter
Tinder challenged NSAC teams to develop an integrated marketing campaign that would increase brand love and app downloads among 18- to 19-year-olds in the U.S. Primary consumer research revealed that the target was apprehensive about using Tinder due to negative brand perceptions. Following strict Tinder brand guidelines, UVA brought a fresh perspective that would change those perceptions through the “Open to It” campaign.
First-place Districts | First-place Semifinals | First-place Nationals | Best Research Award
Adobe tasked 2020’s contestants to create a business-to-business campaign that would market Adobe’s adtech solution, Adobe Advertising Cloud. Using this overarching concept of “connection,” teams were given a marketing budget to brand multiple deliverables that would resonate with mid-sized to large enterprises that rely on advertising to reach consumers.
Offering an array of cranberry-based drinks and snacks, Ocean Spray has been building its brand for almost 90 years. For the 2018 competition, NSAC participants were challenged to create a new campaign that would reach a millennial audience of people of ages 24-34. Teams were asked to highlight preexisting products and meet a number of success metrics such as percentage increase brand equity.
First-place Districts | First-place Semifinals | First-place Nationals | Best Research Award
In 2016, Promotions students took on Snapple’s challenge to create an integrated holistic marketing campaign to grow the Snapple brand. This included paid media, earned media, usage of the Snapple website, in-store promotions, and any other inspired ideas. As Snapple began on the East Coast, the brand has been looking to expand across the United States. Snapple provided a generous budget for a full calendar year’s worth of content to market their teas and drinks across the East and West Coast to a target consumer of individuals aged 18-49 years old.
In 2013, Glidden tasked NSAC competing schools to develop an integrated, multiplatform marketing campaign to raise awareness of Glidden paint in U.S. Walmart stores. The combined insights that Walmart is a one-stop shopping destination for most customers and that most consumers perceive painting to be an overwhelming task led to the Glidden Weekend Projects campaign, which accomplished the goal of raising awareness for Glidden paint at Walmart by introducing customers to small, manageable weekend projects that could be accomplished in a weekend, with all supplies, including Glidden paint, available at the retailer.
In the 2012 competition, NSAC competing schools were challenged to create a fully integrated marketing campaign that would brand build awareness among U.S. multicultural millennials, while upholding the ecofriendly, innovative, and bold brand identity that Nissan had curated over the years.
Interested in Applying?
All rising fourth-year students at UVA are eligible to apply in the spring of their third year. Learn more about how Promotions can be integrated into your fourth-year schedule.
Learn More about the Application Process
Explore Our Socials
To see what the current Promotions class is currently doing, check out our Instagram and Facebook below. Alumni, connect with classmates, students, and other Promotions colleagues in our LinkedIn portal.
