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Business Analytics Track

The Business Analytics Track provides students with broad, interdisciplinary knowledge and skills that will help them as managers to leverage analytics and AI to improve organizational performance and decision-making. Students acquire practical expertise in data management and analysis, utilizing a spectrum of tools—from visualization and statistics to machine learning and AI. This prepares them not only to generate meaningful data-driven insights for diverse audiences, but also to oversee products that leverage data to deliver outcomes across organizations.


The Business Analytics Track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.



Students are required to complete the following courses:

Required Courses

  • COMM 3220 Database Management Systems and Business Intelligence
  • COMM 3330 Marketing and Research Analytic Techniques
  • COMM 4522 Topics in Business Analytics (offered in two modes; choose one):
    • Business Analytics with Low-Code Technologies focuses on the concepts of machine learning and implementation in low-code tools.
    • Business Analytics with Python focuses on concepts of machine learning and implementations using popular Python data science packages such as pandas, sklearn, nltk and keras.

Elective Courses

Business Analytics Track students select 3 credits from the courses listed below:

  • COMM 4230 Information Technology in Finance
  • COMM 4263 Intro to Cybersecurity
  • COMM 4350 Customer Analytics & Brand Strategy
  • COMM 4351 Marketing Analytics for Big Data
  • COMM 4371 Strategic Brand Consulting & Communications
  • COMM 4380 Consumer Behavior and Marketing Strategy
  • COMM 4559 Data Exploration and Visualization with R
  • COMM 4559 Managerial View of AI
  • COMM 5140 Accounting for Decision Making and Control

Connect With Us

McIntire’s Office of Undergraduate Admission collaborates with prospective B.S. in Commerce students, helping in a variety of ways.

We encourage prospective students to contact us early in the admissions process to take advantage of all of our advising opportunities, including academic advising, information sessions, and other events, or to connect with a student ambassador. 

Learn More