Skip to Interior Page Content

Business Analytics Track

We’ve designed this track to provide broad, interdisciplinary knowledge and skills that help managers leverage analytics to improve performance and decision making. 

Students will learn practical research skills necessary to design, create, and analyze data sets as well as to report meaningful insights to diverse audiences. Students will appreciate the challenges and opportunities facing a wide array of commercial enterprises that rely on analytics to make key strategic decisions.


The Business Analytics Track is open to all Commerce students whose academic requirements allow them the flexibility to take the required 12 credit hours.



Students are required to complete the following courses:

Required Courses

  • COMM 3220 Database Management Systems and Business Intelligence
  • COMM 3330 Marketing and Research Analytic Techniques

Plus select one of the following two courses:

  • COMM 4260 Business Analytics
  • COMM 4559 Business Analytics with Python

Elective Courses

Business Analytics Track students select 3 credits from the courses listed below:

  • COMM 4230 Information Technology in Finance
  • COMM 4261 Big Data (1.5 credits)
  • COMM 4263 Intro to Cybersecurity
  • COMM 4350 Customer Analytics & Brand Strategy
  • COMM 4371 Strategic Brand Consulting & Communications
  • COMM 4380 Consumer Behavior and Marketing Strategy
  • COMM 4559 Big Data Marketing Analytics
  • COMM 4559 Text Analytics (1.5 credits)

Each fall, the Center for Business Analytics hosts an annual analytics colloquium featuring more than 20 industry speakers from numerous companies. Speakers present on the latest trends and career opportunities pertaining to the burgeoning field of business analytics. The event, held in early September, is mandatory for all fourth-year students signed up for the Business Analytics Track.

Connect With Us

McIntire’s Office of Undergraduate Admission collaborates with prospective B.S. in Commerce students, helping in a variety of ways.

We encourage prospective students to contact us early in the admissions process to take advantage of all of our advising opportunities, including academic advising, information sessions, and other events, or to connect with a student ambassador. 

Learn More