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Jane Thayer

Associate Professor of Commerce

+1 434-243-2935
Ph.D., Accounting, Emory University
M.B.A, Finance, The University of Texas at Austin
B.S., Accounting, Birmingham-Southern College
Areas of Expertise: 
Financial reporting
Financial statement analysis
Capital market participants' judgment and decision making
Information search and evaluation
Professional Activities: 

Professor Thayer’s primary research interests include capital market participants’ use of firms’ financial reporting and information intermediaries’ reports in their judgments and decision making. She is especially interested in the effects of motivation and affect on capital market participants’ search for and evaluation of accounting information. Professor Thayer is also interested in the effect of heuristic-driven biases and cognitive framing on investors’ valuation judgments and trading decisions. Professor Thayer’s research has been presented at national conferences sponsored by the American Accounting Association and at many university and conference research workshops. Her research has appeared in academic journals such as The Accounting Review and Contemporary Accounting Research

Professor Thayer was a faculty member at the University of Georgia before she joined the McIntire School. At the University of Georgia, she taught Intermediate Accounting I and II and was the Dixon Hughes Goodman Teaching fellow. Before pursuing an academic career, Professor Thayer was a Manager in Deloitte’s Financial Advisory Services practice in Dallas. She was a member of the Business Valuation group and focused primarily on valuations of business entities, certain intangible assets, common and preferred stock, and other securities. Professor Thayer holds an Alabama CPA certification.

Selected Publications:

"Understanding Investor Perceptions of Financial Statement Fraud and Their Use of Red Flags: Evidence from the Field," Review of Accounting Studies, 2015 (with J. Brazel, K. Jones, and R. Warne).

“Individual Characteristics and the Disposition Effect: The Opposing Effects of Confidence and Self-Regard,” Journal of Behavioral Finance, 2014 (with K. Kadous, W. Tayler, and D. Young).

“The Difficulty in Judging the Relevance of Fair Value,” The Accounting Review, 2012 (with K. Kadous and L. Koonce).

“Determinants of Shareholders’ Information Search: Credibility and Confirmation,” The Accounting Review, 2011. Winner of the 2009 American Accounting Association Competitive Manuscript Award.

“Is There Safety in Numbers? The Reputational Consequences of Bold and Non-Bold Analyst Earnings Forecasts,” Contemporary Accounting Research, 2009 (with K. Kadous and M. Mercer).