Articles
- “Transforming to Digital Product Management,” by Ryan Nelson, MIS Quarterly Executive, 2024.
- Silicon Valley Product Group (SVPG.com) articles on product management. Examples:
- From Projects to Products (Aug. 17, 2023)
- What is a Product (Sept. 3, 2019)
- Product Manager Job Description (Nov. 3, 2020)
- Product vs. Project Teams (April 27, 2021)
- The Product Model at Spotify (Oct. 18, 2023)
- Transformation Fail (Oct. 5, 2023)
-
"The Product Manager: A Role That’s Reshaping Innovation," UVA McIntire News, Nov. 5, 2020.
-
“Product vs. Project Managers: Marty Cagan’s Twelve Best Lessons for Product Team Work,” Medium, May 29, 2019.
-
“Leading with Next-Generation Key Performance Indicators,” by Michael Schrage and David Kiron, MIT Sloan Management Review Research Report, Summer 2018, pp. 1-20.
-
“How to Run 13 Design Sprints at Once: Inside Maker Week at The New York Times,” The New York Times, by Jake Knapp, Aug. 30, 2018.
-
“Know Your Customers’ Jobs to Be Done,” by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan, Harvard Business Review, R1609D-PDF-ENG, September 2016, pp. 1-12.
-
“Designing Features Using Job Stories,” Intercom.com, by Alan Klement.
-
“5 Tips for Writing a Job Story,” Jobs to be Done, by Alan Klement, Nov. 12, 2013.
-
“Good Product Manager/Bad Product Manager,” by Ben Horowitz, June 15, 2012.
Books
- Transformed: Moving to the Product Operating Model, by Marty Cagan, 2024.
- Loved: How to Rethink Marketing for Tech Products, by Marty Cagan, 2022.
- Inspired: How To Create Tech Products Customers Love, by Marty Cagan, 2018.
- Product Operations: How successful companies build better products at scale, by Melissa Perri and Denise Tilles, 2023.
- Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value, by Teresa Torres, 2021
- Escaping the Build Trap: How Effective Product Management Creates Real Value, by Melissa Perri, 2019.
- Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework, by Mik Kersten, 2018.
- [Re]Coding America: Why Government Is Failing in the Digital Age and How We Can Do Better, by Jennifer Pahlka, 2023.
- From PMO to VMO: Managing for Value Delivery, by Sanjiv Augustine, Roland Cuellar, and Audrey Scheere, 2021.
- Getting to Nimble: How to transform your company into a digital leader, by Peter High, 2021.
-
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown, 2019.
-
Just Enough Research, by Erika Hall, 2019.
-
The Pragmatic Programmer: Your Journey to Mastery, David Thomas & Andrew Hunt, 2019.
-
High Growth Handbook, by Elad Gil, 2018.
-
Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations, by Nicole Forsgren, Jez Humble & Gene Kim, 2018.
-
The Phoenix Project, 5th Anniversary Edition, by Gene Kim, Kevin Behr & George Spafford, 2018.
-
Agile Application Security: Enabling Security in a Continuous Delivery Pipeline, by Laura Bell & Michael Brunton-Spall, et al., 2017.
-
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products, by Jeff Gothelf & Josh Seiden, 2017.
-
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, by C. Todd Lombardo et al., 2017.
-
Atomic Design, by Brad Frost, 2016.
-
The DevOps Handbook, by Gene Kim, et al, 2016.
-
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, by Jake Knapp, et al, 2016.
-
Scaling Lean: Mastering the Key Metrics for Startup Growth, by Ash Maurya, 2016.
-
Team of Teams: New Rules of Engagement for a Complex Word, by Gen. Stanley McChrystal, Tantum Collins, David Silverman, & Chris Fussell, 2015.
-
Understanding the Agile Manifesto: A Brief and Bold Guide to Agile, by Larry Apke, 2014.
-
Creativity, Inc., by Ed Catmull, 2014.
-
Hooked: How to Build Habit-Forming Products, by Nir Eyal, 2014.
-
Lean Analytics: Use Data to Build a Better Startup Faster, by Allistair Croll & Benjamin Yoskovitz, 2013.
-
The Design of Everyday Things: Revised and Expanded Edition, by Don Norman, 2013.
-
Lean UX: Designing Great Products with Agile Teams, by Jeff Gothelf & Josh Seiden, 2013.
-
Running Lean: Iterate from Plan A to a Plan That Works, by Ash Maurya, 2012.
-
Content Strategy for the Web, by Kristina Halvorson, 2012.
-
Drive: The Surprising Truth about What Motivates Us, by Daniel Pink, 2011.
-
Test-Driven Development: By Example, by Kent Beck, 2002.
Cases
- "Redesigning CarMax to Deliver an Omni-Channel Customer Experience," Jeanne Ross, Cynthia Beath, and Ryan Nelson, June 2020, MIT CISR Working Paper, No. 442.
- "The Digital Operating Model: Building a Componentized Organization," Jeanne Ross, Cynthia Beath, and Ryan Nelson, June 2020, MIT CISR Research Briefing, Vol. XX, No. 6.
- "CarMax: Building the Omnichannel Capability," Stefano Grazioli and Ryan Nelson, 2020, University of Virginia, McIntire School of Commerce.
- "Digital Transformation at The Washington Post: Innovating for the Next Generation (and Teaching Note)," Ryan Nelson and Kevin Miner, 2022, Harvard Business School Publishing (UV8443-PDF-ENG).
- "WillowTree: Project Driven with a Product Mindset," by Ryan Nelson and Ryan Wright, 2020, Harvard Business School Publishing (UV8163-PDF-ENG).
-
"CarMax: Driving What’s Possible," by Ryan Nelson and Ryan Wright, 2019, Harvard Business School Publishing (UV7842-PDF-ENG).