Module 3

Digital Transformation

The business environment of modern organizations is being shaped by powerful digital trends such as consumerization, platformization, and democratization. Innovative digital technologies such as cloud, artificial intelligence, machine learning, and analytics are changing the customer experience and enabling the creation of new products, services, and business models.

“Digital transformation” is the overarching name used to refer to the changes in customer experiences and business processes that originate from adopting new digital technologies. In addition to technical acumen, successful digital transformations require careful change management of people and processes. In Module 3 of the M.S. in MIT Program, you'll learn how to manage a digital transformation journey inside your company by integrating multiple layers of understanding—from data, to architecture, to value creation.

Manage portfolios of IT projects
Effectively integrate information and operations across the enterprise
Deliver a competitive advantage for organizations through effective use of IT

Topics Covered:

Data management
Business intelligence
NoSQL
Analytics
Artificial intelligence (AI)

Process integration
Application programming interface (API)
Robotic process automation (RPA)
Blockchain
Internet of Things

Network effects
Social networks
Digital platforms
AI ethics

GCOM 7850: IT-Driven Organizational Transformation (3 credits)

This course teaches the “why,” the “what,” and the “how” of digital transformation from the perspective of incumbent firms that are reinventing themselves to compete in the digital era. Students learn about consumerization, democratization, datafication, and platformization, and how to drive the digital transformation journey. Students work in teams on a group project that requires their understanding and evaluation of emerging technologies and applying them to solve a job-to-be-done by a customer currently underserved or unmet.

GCOM 7860 - Digital Innovation (4 credits)

In this course, students survey digital technologies that are changing products and services and the way we make decisions and run business operations. While specific topics vary from year to year, examples include new ways to manage data, business intelligence, AI, business analytics, multisided digital platforms, the internet of things, and the blockchain.

The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record represent the official repository for academic program requirements.

Digital Transformation Plan

You will develop a plan to manage the digital transformation journey for a real-world established organization. The plan will cover the main aspects of managing a digital journey, with a particular focus on architecting a digital platform, managing change, and overcoming barriers to change.

Executives on Grounds Briefings

Executives on Grounds (EOGs), typically C-level individuals, work one-on-one with our participants. You will be asked to propose a specific digital innovation that fits the organization where you work or consult. On the final day of the module, which we refer to as "EOG Day," an EOG will meet you for a 15-minute one-on-one session. During this time, after you discuss your recommendation, the EOG will evaluate both the substance of your initiative and your ability to communicate it effectively to an executive audience.

Connect With Us

We look forward to connecting with you about your interest in our Graduate Programs and encourage you to be in touch with any questions you may have.

Contact Information
msmit@virginia.edu
+1 434-982-6800

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