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Module 4

IT Strategy

Module 4 integrates subject material from throughout the program, helping you develop a deeper understanding and ability to create business value through IT management.

Rooted in the strategic factors affecting information technologies, the module explores the financial, leadership, marketing, and innovation issues that emerge when organizations develop technologies that offer the potential to improve a firm’s competitive position.

Upon completion of Module 4, you’ll be prepared to assume the role of an internal IT entrepreneur—a visionary specialist capable of conceptualizing IT developments that can offer new strategic possibilities to your organization, determining the best methods for competing, and for finding the right people for packaging those ideas in compelling ways.

Topics Covered:
  • Strategy formulation 

  • Industry analysis 

  • Competitive advantage

  • Strategy execution

  • IT/business alignment

  • Value creation 

  • Financial analysis

  • Financial forecasting

  • Marketing for IT 

  • Persuasive communication

  • Leadership 

  • Network effects

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Capstone Project

The capstone project is an opportunity for students to delve into strategic initiatives surrounding IT. Working with a small group of classmates, you'll explore various metrics of a real company and identify technical innovations that will create strategic business value. You'll present your final project to faculty and classmates during the final module.  

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We encourage prospective students to contact us early in the admissions process to discuss their interest and candidacy.

 

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