In Module 4, you will acquire a senior manager competence: how to use digital technologies to enable, and in some cases drive, business strategies.
You will progress far beyond a casual understanding of words like "strategy" and "competitive advantage," learning rigorous techniques to analyze industries and firms from a business and financial standpoint, understanding their sources of differentiation, and assessing their sustainability. You will use these tools to propose and evaluate digital innovations that make true strategic sense. Mastering this knowledge creates an excellent foundation to propel you towards higher-level management roles.
Rooted in the strategic factors affecting information technologies, the module explores the financial, leadership, marketing, and innovation issues that emerge when organizations develop technologies that offer the potential to improve a firm’s competitive position.
Upon completion of Module 4, you’ll be prepared to assume the role of an internal IT entrepreneur—a visionary specialist capable of conceptualizing IT developments that can offer new strategic possibilities to your organization, determining the best methods for competing, and for finding the right people for packaging those ideas in compelling ways.