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M.S. in Commerce | Academics

Business Analytics Track

Here you’ll learn the skills, technologies, and practices necessary to design, create, and analyze datasets as well as report meaningful insights to diverse audiences. Coursework includes case studies, labs, seminars with industry leaders, and team projects for corporate sponsors. We give students the key frameworks, technologies, and functional skills employers are seeking. You’ll learn to:

  • Employ a consulting-style approach to identify a client business problem/opportunity, apply data preparation methods, develop predictive models, and use descriptive analytics to deliver a proposed solution (including strategy and recommendations) for a client

  • Develop and execute strategies that build customer engagement, loyalty, and brand by utilizing customer analytics to gain actionable insights about customers both internal (employees) and external (customers) to an organization

  • Use multivariate statistics to analyze “big data” for improved decision making

  • Work within teams to leverage web and search analytics to bolster the online presence for a small business or nonprofit

  • Derive business insights from large quantities of search, clickstream, and social media content using Hadoop-based software packages

Introduction to Business Analytics

Introduction to Business Analytics leverages the vast data resources available today to identify trends and patterns that are critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to practically apply analytics to real-world business decisions.

Customer Analytics

Customer Analytics is a research-oriented class that examines how firms can use analytics to gain actionable insights about customers both internal to the firm (employees) and external to the firm (consumers) to create, manage, and grow their business and brands. The class gives students the analytical tools to develop and operationally execute strategies that enhance customer engagement and loyalty.

Digital Analytics

This course provides an overview of the concepts, technologies, and tools necessary to support and improve electronic commerce, with emphasis on tools and methodologies for measuring and enhancing digital presence. The two major areas covered are web analytics and search analytics. Through a semesterlong group project, the course focuses on how these concepts can be used to measure, analyze, and improve user experience, web traffic, and conversion rates.

Advanced Quantitative Analysis

Advanced Quantitative Analytics provides students with multivariate statistics training to analyze “big data” sets. The course covers discrete choice modeling (logistic and probit models), classification techniques (discriminant and cluster analyses), data reduction techniques (factor analysis), and advanced predictive techniques (regression models with interactions and curvilinear effects, structural equation modeling, and factorial ANOVA). The course also trains students on three widely-used statistical packages, IBM-SPSS, SAS, and R.

Financial Management

Financial Management covers basic corporate finance, including cost of capital, capital budgeting, valuation of stock and bonds, working capital management, and international finance. Prerequisite: Restricted to M.S. in Commerce students.

Text Analytics

Text Analytics utilizes machine learning methods to derive actionable insights from unstructured textual data sources including reports, articles, user-generated content, and social media. With firms treating data as a primary asset, the ability to yield significant value from text is of paramount importance. This course introduces students to contemporary text analytics methods pervasive in various industry contexts.

Big Data

This course provides a big data overview of the four Vs of big data: volume, velocity, variety, and veracity. Through a group project, labs, and individual exercises, students learn about the important implications of the four Vs for data in rest and data in motion. Students will use Hadoop-based software packages such as IBM Infosphere to derive business insights from large quantities of search, clickstream, and social media content.

Careers in Business Analytics

With a concentration in Business Analytics, you’ll be well-prepared for career paths in management consulting, e-commerce, customer or marketing analytics, and management. 

Firms hiring students in the Business Analytics Track include consulting firms, analytic firms, infrastructure and services firms, and customer-/consumer-facing organizations. For complete employment statistics for M.S. in Commerce graduates, please refer to the Graduate Placement Report.

Top Hiring Companies

Anheuser-Busch InBev
Bain & Company
Booz Allen Hamilton Inc.
Boston Consulting Group
Capital One

The Coca-Cola Company
Deloitte Consulting
FTI Consulting
Heineken USA

McKinsey & Company
Pricewaterhouse Coopers
Red Bull

Business Analytics Track

Alumni Profiles

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Omar Amer (M.S. in Commerce '18)
Omar Amer (M.S. in Commerce '18)
EY, Senior Consultant

"The real-life consulting projects I faced in the program built a foundation of skills that easily translated to my current job in consulting. The rigorous problems we encountered in some of the courses, along with the people skills that we gained while interviewing some of our clients, definitely gave me a better edge to kick off my career."

Roy Masha (M.S. in Commerce '19)
Roy Masha (M.S. in Commerce '19)
Bain & Company, Associate Consultant

"Commerce Career Services was super helpful in preparing me for consulting season and eventually my job offer with Bain. They connected me with alumni at the company and even helped guide me through the negotiation process. They were always supportive and there when I needed them."

Rosemary O'Hagan (M.S. in Commerce '18)
Rosemary O'Hagan (M.S. in Commerce '18)
Capital One, Senior HR Associate

"I gained an affinity for storytelling through my History major and translation skills with my French major. The M.S. in Commerce gave me the tools I needed to tailor those skills to the world of business."

Jack Whitson (M.S. in Commerce '17)
Jack Whitson (M.S. in Commerce '17)
IBM, Senior Consultant

"The M.S. in Commerce really stood out to me as an opportunity to bridge the gap between what I had learned in undergrad and where I wanted to be after graduate school. The Business Analytics Track in particular helped me a great deal with polishing my technical skills. I also really improved my presentation skills—I felt like we were constantly giving presentations and working in teams, and a lot of great communication skills came out of that." 

Connect With Us

We look forward to connecting with you about your interest in our Graduate Programs and encourage you to be in touch with any questions you may have.

Contact Information
+1 434-297-9381