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Business Analytics Track

Why consider business analytics? 

Business analytics is the ongoing, methodological exploration of an organization’s data to gain new insight to help solve business problems and identify opportunities and to better understand people. By learning to leverage real-time data for actionable insights, business analytics professionals play an influential role in helping people and organizations become more productive, innovative, efficient, and strategic. 

Business analytics is revolutionizing business strategy and practice. Consulting firms, retailers, consumer product companies, health care, financial institutions, government agencies, entrepreneurs, and nonprofits are actively seeking managers and analysts who can help them harness the predictive power of data. If you have strong analytical and problems-solving skills, communicate effectively, and are intellectually curious, then you might consider the Business Analytics Track.   

What skills will you gain? 

Students in the Business Analytics Track will learn the skills, technologies, and practices necessary to design, create, and analyze datasets as well as report meaningful insights to diverse audiences. Coursework includes case studies, labs, seminars with industry leaders, and team projects for corporate sponsors. The 15-credit hour sequence is designed to give students interested in business analytics the key frameworks, technologies, and functional skills employers are seeking. For example, students will learn to:

  • Employ a consulting-style approach to identify a client business problem/opportunity; apply state-of-the-art data preparation methods; develop predictive models; and use descriptive analytics to deliver a proposed solution (including strategy and recommendations) for a client
  • Develop and execute strategies that build customer engagement, loyalty, and brand by utilizing customer analytics to gain actionable insights about customers both internal (employees) and external (customers) to an organization
  • Use multivariate statistics to analyze “big data” for improved decision making
  • Work within teams to leverage web and search analytics to bolster the online presence for a small business or nonprofit
  • Derive business insights from large quantities of search, clickstream, and social media content using Hadoop-based software packages

Course topics include:

What are typical post-graduation opportunities? 

Students are well-prepared for career paths in management consulting, e-commerce, customer or marketing analytics, and management. Firms hiring students in the Business Analytics Track include consulting firms, analytic firms, infrastructure and services firms, and customer-/consumer-facing organizations. For complete employment statistics for M.S. in Commerce graduates, please refer to the Graduate Placement Report.

The information contained on this website is for informational purposes only. The Undergraduate Record and Graduate Record, found at the UVA University Registrar website, represent the official repository for academic program requirements.

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