The inaugural Faculty Research Symposium took place at the McIntire School of Commerce on Friday, April 19, 2024. The symposium afforded an opportunity for faculty to share their research agendas and promote internal communication and collaboration. In addition to 10 research statements and subsequent discussions, the event featured a keynote presentation on improving the research culture to reward quality and rigor.

Agenda at a Glance
Time | Activity (All sessions are in classroom 123 unless otherwise noted.) |
10:30 a.m. | Welcome Remarks |
10:45 a.m. | Sarah Memmi (Marketing): Leveraging Personal Resources for Multiple Goals |
11:00 a.m. | Julia Yu (Accounting): Accounting Beyond the Numbers—Textual Analysis of Corporate Disclosure |
11:15 a.m. | Ben McCartney (Finance): Social Forces Connect Household Finance, Real Estate, and Urban Economics |
11:30 a.m. | Jing Gong (IT&I): Navigating Digital Frontiers: Unveiling the Role of Online Platforms and Digital Marketing in the Modern Economy |
11:45 a.m. | Abbie Oliver (Mgmt): From Crisis to Opportunity: Navigating Strategic Leadership and Organizational Decision-Making with a Human Touch |
Noon | Lunch buffet |
12:30 p.m. | Keynote from Brian Nosek, Co-founder and Executive Director, Center for Open Science |
1:15 p.m. | Brief break |
1:30 p.m. | Yi Liang (Accounting): The Impact of Business Laws on Financial Reporting |
1:45 p.m. | Christine Kim (Marketing): Wasteful Consumption |
2:00 p.m. | Reza Mousavi (IT&I): Psychometric Natural Language Processing (NLP) in Business Research |
2:15 p.m. | Yu Tse Heng (Mgmt): Why We Need to Humanize our Workplaces |
2:30 p.m. | Robert Parham (FInance): The Distribution of Growth |
2:45 p.m. | Closing Remarks |
3:00 p.m. | Reception on 4th floor |
3:30 p.m. | Event ends |

Luncheon Keynote
Brian Nosek, Co-founder and Executive Director, Center for Open Science
Improving the research culture to reward quality and rigor of research
Improving transparency and reproducibility of research is less a technical challenge and more a social challenge. Current practice is sustained by dysfunctional reward systems that prioritize novelty and positive findings over rigor and quality of research. Changing the research culture to prioritizing getting it right over getting it published requires nudges to the incentives landscape that will promote transparency and reproducibility while not losing the engine of innovation and discovery that drives science into new domains. A key part of that research culture are the norms and rewards within academic institutions that shape hiring, evaluation, and promotion.
Featured Presenters
Ten faculty—two from each area—gave a brief presentation and engaged in Q&A with the audience about their research agenda. The symposium showcased both the individual researcher and their recent work and findings, and aimed at promoting conversations and potential collaborations, both internally and externally.










Symposium Organizers

David W. Lehman
Morris Plan Professor of Commerce,McIntire Research Advisory Fellow
